Craftsmanship Concept
Towels to Free Your Life and Soul
Towels to Free
We create towels that are useful to the user, help in daily life, and soothe the soul.
Beyond just the "product" of a towel, we create human connections by sharing "experiences" centered around towels.
A characteristic of Hartwell's craftsmanship is our integrated production system, from preparing the yarn to weaving and shipping the finished towel.
We combine dynamic machinery with the meticulous handwork of skilled artisans to pursue the manufacturing of precise, high-quality towels.
The "100 Face Towel" is a special towel infused with the experience and passion of artisans who have been making towels for approximately 100 years. Its greatest feature is its gentle feel, which remains unchanged even after 100 washes. With the softness unique to 100% cotton and high absorbency, it is perfect for everyday use as well as a gift for loved ones.
This towel was born from the desire for people to "cherish and use it for a long time, rather than replacing it quickly." In addition to a simple and classic design, it comes in a range of colors (pink, white, beige, green, gray, lavender) that offer a luxurious texture. It naturally blends into any lifestyle.
Furthermore, it comes with special packaging, making it perfect for gifting. In fact, it has been adopted as a gift at the world-renowned "CANNES GALA," and its high quality is internationally recognized.
For care, using a laundry net and avoiding fabric softener will help maintain its beautiful texture for a long time. Whether for yourself or as a gift for a loved one, please try this towel born from 100 years of history.
Series
100
Composition
100% Cotton
Color
Pink, White, Beige, Green, Gray, Lavender
Size
34x80cm
Notes
Colors may differ depending on monitor settings. [Handling Precautions] Due to lint shedding, please wash separately from other items when first used. We recommend washing in a laundry net. Please avoid using fabric softener as it can make lint more likely to appear. Dark colors may bleed slightly, so do not wash with white items. Avoid using detergents containing optical brighteners or bleach. Do not leave wet as color transfer may occur. Cotton products may shrink slightly, so reshape and hang to dry after washing.
Certifying Body:
Imabari Towel Industrial Association
Certification Number:
2025-856
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